About Us
- April 14, 2017June 23, 2024
- by nathanhickling
Do you need Treat or Food Point of Purchase?
We offer high quality treat and food menu support.
Our company was formed in 2008 to help Dairy Queen franchisees share the cost of producing point of purchase (POP) items. The company was formed and is run by current Dairy Queen franchisees. I personally have 13 stores that are members and depend on our company for POP materials.
Over the years our membership has grown into the hundreds. Our current member stores hail from 23 states, from as far south as Florida and as far west as California. Our membership is diverse; from a soft serve walkup store open for 5 months, to a full Grill and Chill. We are organic and change to reflect our membership. Our main goal is to create a second source of high quality POP and marketing materials to support the sale of DQ products.
How it happens:
We hire a professional photographer, food stylist and graphic artist. We have our treat and system food POP reviewed and approved before we go to print. We have professional printers produce posters, transparencies and clings. We then package and ship POP to your shipping address. In general we ship quarterly, but may ship more often if needed.
We are currently shipping with UPS. If you provide us an email, you will get a shipping notification with a tracking number when we ship. If anything is damaged during shipping or gets damaged at your store, you need only go to our POP replacement page to get a replacement.
We almost always have extra items around for these situations.
What we produce:
We run our company like a cooperative. We set a production goal, estimate costs and membership, set a membership price and then produce POP from our members payments. We start out with a production goal, and then adjust it based on our membership numbers, membership priorities and changes in the ADQ marketing calendar.
In general terms our production goal is to produce POP that follows the ADQ schedule, has the same feel as ADQ POP and to expand beyond with POP to support soft-serve products with no recent POP from ADQ. Therefore we produce all Blizzard of Month and all soft-serve menu board transparencies, as well as POP for any new soft-serve products and classic treats.We produce transparencies, posters (both 28 x 22 and 14 x 11), price and flavor clings, counter mats and window clings.
What we do not produce:
Currently we do not produce training materials. There are other items that NMF provides that we currently do not. These items change and are hard for me to list or quantify. If you have any specific questions, give me a call and/or call your BC.
Wrapping it up:
I would like to give a big thank you to all of our current members. You took the risk and provided us with the opportunity to make this happen. We look forward to continuing to exceed your expectations and growing our group membership.